5 Helpful Resources when Finding Quality Survey Respondents
When it comes to surveys, you can’t afford to collect low-quality responses. You can only ensure that you do so by using quality survey respondents in the first place. That has proven to be a daunting task, especially if you have to find such participants within a short time. Does that mean that all is lost? Fortunately, that’s not the case, and there are some helpful resources when finding quality survey respondents. Check them out!
- Third-party Partners and Channels
Various groups can help you find quality survey respondents. Your options, as far as third parties are concerned, include partners, suppliers, and respondents. With their permission, you can use their marketing channels, social platforms, or networks to reach out to potential survey participants. If you have a great relationship, it is hard for them to refuse you. Don’t ask them impromptu because they may not respond on time which can affect timely responses. On the contrary, approach them in advance,usually before you even find an ideal research opportunity.
- Email Marketing List
Instead of relying on other people, creating your email marketing list can be a smart move. Once you have one, go ahead and use them as your survey respondents. If they are willing subscribers, they know your business and are also interested in it? Consequently, there are high chances they will participate, and their responses will also be based on experience. Such responses are important, especially when the survey is about the user experience when using a certain product. After all, only then can you get real and accurate data. Consequently, you get to have data that can help you derive the correct insights.
- Social Media
Social media platforms have millions if not billions of users at your disposal. Use them to find quality respondents for your surveys whenever a need arises. Sharing helps you reach as many respondents as possible and increases your chances of reaching the right ones while at it. LinkedIn would make more sense if looking for job seekers or an opinion from professionals, compared to other platforms. Use relevant hashtags and keywords as you share your survey links to attract the right respondents.
- Website
Your website receives a considerable amount of visitors every day. Take advantage of that and ensure that you turn them into quality survey respondents too. Ask them for feedback as a way of gathering insight. Preferably, do so on the squeeze or landing page. Since they had visited your website voluntarily, to begin with, there are high chances that they will take your survey seriously. They are a perfect group when surveying things such as the user experience of your website. Since they have first-hand experience, the insight can be really helpful.
- Research Panels
Having quality survey respondents can be a good thing since it ensures high-quality responses promptly. That’s because it means having a group of people willing and ready to participate in your survey every time you need their input. You can recruit yours or by from companies offering that service.
Conclusion
Since quality survey respondents are crucial, you have no other choice but to make sure of it. Fortunately, you have resources at your disposal to help you find such participants. Use them to your advantage for successful surveys.