Many businesses consider sales promotion a significant marketing communication tool that can increase revenue or provide incentives to distributors, sales staff, or customers over a short time. Sales promotion activities include flash sales, special offers, coupons or discounts, displays, demonstrations, and other non-recurring selling efforts that are generally not part of a business’s ordinary sales routine.

However, sales promotion does not only end with businesses promoting products and offering discounts. It also extends to using various marketing tactics, such as self-checkout systems, automatic cash registers, or ESL retail.

Electronic shelf labels can make the changing of price tags more convenient, which, in turn, will effectively improve the work efficiency of employees and reduce labor costs. Store or warehouse shelf labels that use electronic price tags can provide consumers with a more accurate, clear, and comprehensive product information display, including the price, origin, promotional signs, barcodes, or interactive QR codes.

Accordingly, electronic shelf labels can improve businesses’ promotional activities and enhance customer shopping experience and satisfaction.

Various solutions providers, such as SoluM, offer electronic shelf labels that will make a business stand out from the rest. Their offered ESL, which is empowered by the all-new Newton system, has features that can improve a business’s performance level and enhance sales promotion executions.

Newton offers a high-resolution display that can capture the curiosity of a customer passing by. Consequently, it has a built-in NFC, allowing customers to link their mobile phones to the company’s online website and let them download a digital coupon or check exactly how much discount they can get when the store gives discounts.

Moreover, Newton has an interactive button that connects customer service staff for inquiries about the products being promoted or promo mechanics. It also has a multifunctional button that lets customers flip up to seven pages to access more details about the advertised products.

This infographic from Solum discusses five reasons why Newton is the key to businesses’ sales promotions.