TikTok’s Discover page is the best place to start your search for trending topics and video ideas. This page displays currently popular hashtags, songs, effects, and challenges. Spend some time scrolling through to see what jumps out. Tap on hashtags that interest you to see the top-performing videos in that category. Look for hashtags with a high view count, which indicates the topic is trending. You can brainstorm ways to put your creative spin on these trending formats.

Check the “Trending” feed

In addition to the Discover page, TikTok has a dedicated Trending feed that currently surfaces the hottest videos. Visit this feed regularly to see what content is gaining traction. Watch the top videos to get a sense of any overarching themes, styles, songs or effects that are resonating with users. Use these observations to fuel your fresh takes on the trends.

Use TikTok’s Creative Center

TikTok offers a helpful Creative Center website where you can explore trending hashtags, songs, creators and videos. The Creative Center provides more detailed insights and metrics than what you see on the app. You filter by different regions and periods to spot top trends. Look at the hashtags and songs with the most posts, views and engagements. Discover the most-viewed videos under each trend to learn from their success.

Use google trends for insights.

Google Trends helps see what topics are trending based on search volume. While not TikTok-specific, you use Google Trends to identify trending news stories, pop culture phenomenon’s, and current events that may be ripe for TikTok content. For example, if a celebrity’s name suddenly spikes in Google Trends, you can check here TikTok to see if any related hashtags or trends are taking off there and get ideas for timely videos.

Participate in trending challenges. 

Hashtag challenges are one of the most popular formats on TikTok for sparking trends and racking up views. You discover trending challenges on the Discover page, in the For You feed, or by following top creators who often initiate challenges. Participating in these challenges with your take is an easy way to insert yourself into a trending conversation and pick up some views. Just use the relevant hashtags so challenge-browsing users find your video.

Ask your audience 

If you have an established TikTok following, you go straight to the source and ask your viewers what trending content they’d like to see from you. Put up a video asking for suggestions on trends or topics to cover. Encourage people to comment with their ideas. You also post polls or questions in your Stories to gather input. This adds the benefit of increasing your engagement and showing your audience you value their opinions.

Several third-party TikTok analytics tools provide more in-depth data on trending hashtags, songs, influencers, and content. Some popu Lar options include Pentos, Exolyt, and MavSocial. These tools scrape data from TikTok to identify trending topics and help you monitor competitor activity. While you may need to pay for some of these services, they may be worthwhile investments to level up your TikTok trend-spotting.