When organizing an event, there are many things that we must take into account at the logistics level. However, we must not forget that an event is a communicable action and therefore, it is essential to have a plan for public relationship that incorporates the call, the event’s press release and it’s follow-up or monitoring. Today we will talk about the topic: how to write a press release for an event, whether it is dedicated to the launch of your new product or any other action that the brand launches

Write in the third person – You must write the press release (including text) in the third person. This will make it easier for anyone to see and read it.

Use a captivating image – Your press release should include a high resolution image that reflects the theme of your event. It is as important to hit this as it is in the headline because it is the first thing people see.

Use emotional language – Use words that trigger certain emotions in the reader. If you are raising funds for a charity or planning a party, your writing should get the reader in the mood.

Include support from influencers – It can be very effective to include an endorsement from an influencer or local celebrity.

Highlight an unusual place – If your event is held in a quirky venue, be sure to emphasize it. The “where” often attracts as much as the “what”.

Use of holidays – If your event coincides with International Day of whatever, feel free to take advantage of that attention. For example, hosting a pancake event on International Pancake Day.

Use new news – Feel free to refer to the news in your press release. If you are releasing a new ice cream during a national heat wave, include that story.

Celebrate your anniversary – Business or career anniversaries attract attention and create credibility. If your event coincides with an anniversary, include it in your press release.

The press call: backbone of the event

This is the invitation to the event for the media. It is a document that is sent with enough foresight so that journalists can easily incorporate it into their editorial planning. The press call must be a direct, clear and brief document, without excessive explanations or text. With the first reading it should be clear to the journalist what is the purpose of the call, what is the company, as well as the people who will participate, how the content will be developed in this event, when it will be held and where.

Conclusion – Distribute your press release

You have done it. Now you know how to write a press release for an event. All that remains now is to distribute your press release to the media. You can create your own mailing list or use a distribution service. Also remember to post the event’s press release on your website and on social media platforms. Sometimes the press call can be sent by postal mail, when they are very important or destined for senior positions in the media.