It can sometimes be practical to divide a business’s spending into expenses and investments.  Expenses are the things that keep the lights on, the doors open, salaries paid, and goods and services available to sell.  Investments, on the other hand, can be thought of money spent to grow a business; take it to a new level or in a new direction.

Expenses are for now; investments are for the future.When considering investments, businesses consider the ROI, the return on investment.

Having a website that can’t be found is a waste of money. Even if a website is compelling enough that those visiting it would be likely to do business, if nobody can findthe site, then there are no online orders and there are no new potential customers calling.

If potential customers can search, not by the company name but by the services or products offeredand then find a link to the company website in the first few search engine resultpages, sales are likely to increase and growth will follow.  Getting found in search engine result pages becomes a strategic part of company growth.Investing money to get found in Google is a strategic investment in any company’s future.

Search engines do not randomly place websites at the top of page 1 of the search engine result pages (SERPs).  The companies that own those websites on page 1 invested in Search EngineOptimization (SEO).  SEO is a process of making a website appear to search engines more relevant for a particular topic than other sites.Therefore, a small business in New Jersey needs to partner with a NJ SEO company that can implement the required strategies to make their business website rank well and eventually appear on page 1 of the SERP.

Online marketing can bring customers from around town or around the world to a business but then also, that business can be competing with other businesses around the world for local customers.

SEO can propel a business forward by helping its website be easily found.  To learn how SEO can be an investment in your company’s future, see this infographic by Landau Consulting.