Many local Hong Kong company secretary consulting agencies, or one-stop solution providers should really re-position and specialize so that they can become eventually more locally well-known. But instead there are quite a few try their efforts too hard to expand regionally, but have been taking much longer than originally expected. HK is located at the entrance of mainland China and the extremely large business opportunities behind the whole country, it is very tempted for new business to show their much larger ambition than they could have handled.

Even when focusing businesses locally in Hong Kong, it is still viable to make the business a much profitable business. Technology enhancement should seriously be considered and even implemented. Such technology may be a well-designed or tailor-made company secretary software for the HK market.

Focusing on locally does have many advantages. One advantage is that most successful agencies in the industry tend to be located no more than 60 minutes of public transportation away from their most important clients. This is because most clients want and need peace of mind every day when they are running their business operations. You will be able to simply respond to your clients fast enough in case whenever an emergency arises. It seems fair and it is included in what your clients are paying your service for. It is also a viable approach for building a long-term working relationship between your clients and your services.

Being local also means your marketing is going to be much more focus and may even be easier. With limited marketing budget per year, you can make sure your business gets the most relevant presence in places such as an important and industry business expos and tradeshows that are attended by your target market. For example, your service can have a presence in relevant local newsletters, newspapers, and magazines. You and/or your copywriting team members may write weekly or monthly tips on services related topics. You may advertise from time to time, or you may contact the editors of your selected media websites. You may even build a long-term working relationship with the reporters whose job is to cover your industry news and trends.

Through online channels, people would usually mention Facebook, especially buying ads from Facebook so that your target audience will start seeing your company’s brand and service information while they are busy socializing with their friends, families, etc. When you have more than sufficient advertising budgets, that is not a bad choice.