Digital Marketing strategies to improve your sales have developed evasively. As such, the SEOs and Keyword search pattern strategies have worked wonders. But the game has already changed nowadays. People have started optimizing keywords for their benefit and most of your competitors do the same. 

So, what happens, if the user searches for ‘Pencils’, your link might also turn up along with your competitor’s. This is counterproductive. To avoid such instances, negative keywords have come to use. Especially in Amazon product sales, negative keywords play a key role.

What are Negative Keywords?

It is the right time for you to know what it is before understanding how it shall be used. A regular keyword is used for user search optimization where the products or links with such keywords shall appear on the search engine. A negative keyword is the one that blocks the keyword from appearing as the user searches. Simple as that. This is an incredible way to narrow down your customers and improve your sales.

Olifant Digital is an amazing performance-based marketing organization that shall help improve your company’s sales multi-fold. Our clients have reached more than 300% sales in just a month with the help of negative keywords. With an excellent team in place, we are the best in the marketing industry. 

Why are negative keywords important?

Online presence and offering the right product to the customer are of prime importance for an organization. As such, user frustration in searching for the intended product or an item has increased. 

The regular keywords work on three aspects, 

• Exact
• Phrase 
• Broad

These types of searches shall give the search results depending on the words we type. When we type exactly the keyword, the link of your organization appears. At the same time, a few words on the phrase is typed, then your website can pop up. At the same time, even a single word is typed on the keyword, your website shall show in the search result. 

All three types do not offer the right result to the customer though. What happens is, the customer clicks on the link, thinking that it might be it, but No. It is not. The customer quickly gets away from the website and the bounce rate of your website increases. And you end up paying for the click for no sale. 

Nevertheless, Amazon Negative Keywords work wonders. It shall block the organic search items that usually pop up in results and offers the customers the intended search. By doing so, you are avoiding unnecessary expenditure.

How to use negative keywords?

Firstly, you must know the regular keywords that the people are using to search for items. Select it from the Amazon search report. 

Attempt to match it with your product and select those keywords that do not intend your product and make it a negative keyword. By doing so, as the user searches for an item that you don’t sell, it shall not show up as the result. Thereby you cut down on waste PPC charges.

Conclusion

There are significant benefits while using negative keywords. It shall improve on your customer search items, improves sales, and cuts down on waste.