How to Avoid Translation Problems in Your Marketing Efforts

Telling customers to “eat your fingers off” was not what KFC had in mind when expanding into China with their “finger-lickin’ good” slogan. Language differences and cultural context seem to work hand in hand and never fail to embarrass some of the biggest and most notable companies. While translation blunders are often funny, they don’t […]

The Ebay Sale Increase for You

Giving you proven tactics and strategies that will help you increase your online sales is the goal of this article. Today, anyone can create and start an online e-commerce site and offer products or services for sale. Where it gets complicated is when, once the euphoria of the launch has dissipated, the reality jumps out […]

UNDERSTANDING HOW A RETAINED SEARCH PROCESS WORKS

When a company decides to initiate the retained search model, they choose one executive search firm to take care of their external interests when looking for an ideal candidate for a specific high-level position. The executive firm and company enter into a mutual agreement allowing the firm to exclusively fill in the job position with […]

Some of the main reasons for hiring a PPC agency

PPC advertising is an online advertising model that allows you to put advertisements on results pages for search engines (SERPs), social media sites, and other websites. With PPC, advertisers bid on keywords and only pay when their ad is clicked by a consumer. It takes them to a landing page on your website when users […]