Cross-Channel Marketing: Understanding Consumer Behavior In Marketing

by Clare Louise

One marketing strategy that helps companies boost visibility, increase customer retention and drive conversion is cross-channel marketing. This strategy creates a consistent experience for each marketing channel utilized by a company. The marketing message should fit the format and style of each platform, appeal to customer’s unique needs, and provide them with a path towards a desired action. The following infographic takes a deeper dive into cross-channel marketing.


email marketing platform

This infographic was created by Cordial, an email marketing platform.

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Facility Management

Sustainability in facilities management: simple steps to get started

Sustainability has become a buzzword in almost every industry, and facilities management (fm) is no exception. As businesses increasingly recognize their responsibility to reduce environmental impact, facilities managers are at the forefront of this movement. However, getting started with sustainability initiatives can be daunting, especially when faced with budget constraints, regulatory requirements, and the sheer scope […]

by Dom Paul