Cross-Channel Marketing: Understanding Consumer Behavior In Marketing
One marketing strategy that helps companies boost visibility, increase customer retention and drive conversion is cross-channel marketing. This strategy creates a consistent experience for each marketing channel utilized by a company. The marketing message should fit the format and style of each platform, appeal to customer’s unique needs, and provide them with a path towards a desired action. The following infographic takes a deeper dive into cross-channel marketing.
This infographic was created by Cordial, an email marketing platform.
