The purpose of marketing or branding is to advertise the product and keep customers every time. For the success of a company in today’s competitive environment, it must be committed to meeting customer needs more effectively when compared to its direct competitors. In order to achieve the same, continuous monitoring of the marketing environment is required. A quick response to changes in customer needs, tastes, and behavior is crucial. It is for satisfying these objectives that the firms are on the lookout for efficient marketing managers. Marketing is one of the best and most common specializations in the MBA (Master of Business Management) degree. The popularity of the specialization may be due to the simplicity of what is taught/learnt and the fact that every individual has a marketer in him (For MBA aspirants, they are already selling themselves during the interview rounds). As in the case of any professional degree, the first and most important step while pursuing an MBA is to choose the right institution. IIBM (Indian Institute of Business Management) is one of the best among top tier institutes in the country. It is a private business school established in the year 2008. Registrations for IIBM Admission is through the institute website.

How To Join For MBA?

The candidates looking to pursue an MBA degree should hold a Bachelor’s degree from a recognized college/university. Top B-Schools have their own criteria such as cut off percentages and no arrears in the bachelor’s course. Candidates are mandatorily required to qualify for business entrance exams such as CAT (Common Admission Test) for getting an MBA seat. Written tests, Interviews, and Group discussions will also be conducted for postgraduate courses with due consideration to academic record and work experience. A candidate can qualify for IIBM Admission with a valid CAT/MAT/CMAT/XAT score.

What Is Marketing?

Marketing, in theory, is commonly defined as the collective processes of planning and executing the concept, pricing, and promotion. This in effect helps in creating transactions that satisfy both individual and organizational goals. It is the process of developing and maintaining a realistic and viable ‘fit’ between an organization’s objectives, its limited resources, and the changing marketing environment.

Marketing is a managerial process which means that all typical management functions are applicable in marketing such as planning, control, directing, organizing, staffing, motivation, etc. The entire system on which the marketing manager works must be market-driven and customer-oriented.

Why Should You Pursue an MBA in Marketing?

A marketing degree is highly sought after by students all around the world due to various reasons. But there are some very clear facts behind why marketing is highly important in the field of business management. To start with, marketing is a horizontal competency that is flexible enough to be applied across different verticals and across different industries. This gives you a plethora of opportunities to develop skills that can come in handy even in different domains. The chances to explore multiple industries is an added advantage.

Marketing has the primary objective of gaining customer attention and creating a demand for certain products/services. This gives you a chance for significant and in-depth exploration of human behavioral psychology and understanding of why we do what we do. This not only helps you understand consumers but also enables to deeply understand yourself which is important. Marketing is a field that is not held back by the limitations of working within the boundaries of fixed rules and regulations. It allows great scope for creativity and innovation which gives a great amount of space to experiment with innovative and brilliant ideas.

Lastly, marketing is a core aspect of any business and is as important as it gets. This means that the field will never go obsolete. Working in a marketing field helps to develop skills that will be helpful in a different work area also.

Scope of Marketing

The graduates who have specialized MBA in marketing, have a lot of job opportunities in government and the private sector. You can be part of traditional forms of direct marketing or new ways of digital marketing. With the evolution of technology, the concept of marketing is no longer limited to door to door sales. It has a wide variety of methods.

Here are some of the high-profile roles available after specializing in marketing in an industry:

• Marketing Manager
• Brand manager
• Asset Management
• Corporate sales
• Market Research Analyst
• Sales Manager
• Media Planner
• Product Manager
• Head of Digital Marketing

Investment and Returns

An MBA degree is a high profile postgraduate degree, commands a very high investment requirement. Top business schools have course fees in the range of ₹15 to ₹25 lakhs. Fee Structure of IIBM Patna for the program is one of the lowest among the top tier colleges at about ₹3 lakhs. The institute also provides a good ROI (Return on Investment), with job opportunities with decent pay packages, when comparing with other similar institutes. Almost all of the batch is placed every year at high profiles in big companies such as Dell, Idea Cellular, Mahindra & Mahindra, HDFC, Unilever, SAIL, Airtel, Coca Cola among others who are the top recruiters hiring from the institute. The decent alumni network of the institute also ensures the best internship and placement opportunities every year. The fee structure of IIBM Patna also allows concessions in the form of scholarships on the basis of merit and financial capability.