When it comes to marketing, search engine optimization (SEO) is now the go-to strategy for many businesses as having an online presence is a must to reach more customers. Transitioning from traditional to digital marketing practices can be challenging, but with the help of a Virginia SEO company, you can position your business to become more competitive. Furthermore, you can make use of more opportunities to grow your returns and sales.

Virginia is known for being one of the best ranking states to do business, especially due to its supportive regulatory environment. With multiple aspiring entrepreneurs launching their start-ups in the state, competition is undoubtedly becoming more intense. While SEO can help you gain an edge over other players, having a solid strategy is a must to see measurable results. By hiring a competent agency to help you out, you can work with them to devise a strategy that suits your objectives.

If you are unfamiliar with what an agency can do for you, it may be beneficial to familiarize yourself with some of the common Virginia SEO services. This way, you can better understand how SEO can be used to increase your sales.

SEO Audit

SEO companies will typically start by conducting an audit to uncover potential issues with your current strategy. It refers to a comprehensive analysis of your technical, onpage, and offpage SEO factors, as well as your content components to determine what is working well and what needs to be fixed.

The technical audit portion can be more helpful than you realize as understanding SEO and the algorithms made by search engines can be challenging. Skilled professionals will be aware of all the updates and trends with the standards, so they can assess your site and determine points of improvement. Technical SEO will typically consist of practices that help Google crawl and index your site and those that reduce page loading times to create the best possible user experience.

An audit will typically result in recommendations made by the agency. The recommendation will include actionable steps, projected impact, and the work required to accomplish each step. The plan does not necessarily have to be complete, but it will give you a general idea of how a company can help you boost your organic presence.

Keyword Research

Keyword research is a crucial aspect of any SEO strategy as your chosen keywords will guide you in optimizing your content and web pages to rank on search engines. Before you can proceed with formulating your strategy, you must first determine what keywords to target. Generally, your target keywords must cover the main aspects of your business, but choosing these can be tricky since you have to consider various factors.

Naturally, your keywords must be relevant to your business, but you also have to observe the volume of users searching for those keywords and the competition. In some cases, even if you have high-volume keywords, you may still not rank in the top five due to strong competition. With keyword research services, an SEO company can help you select the right keywords using their many tools and resources.

Content Marketing

You may have heard it many times before, but with SEO and virtually any marketing strategy, content truly is king. In most cases, content is what will set you apart from your competitors since it will also be what captures your audience’s attention. With the help of a professional Virginia SEO company, you can create content that will rank high in Google, answer users’ questions, and provide value to readers.

Page Optimization

Since SEO companies can help you with keyword research, it only makes sense that they can also help you with page optimization. This service will be particularly beneficial for local SEO since you will likely need to create pages for each of your business locations or branches. These pages must be optimized such that the keywords are naturally incorporated into the title and content, your anchor text is optimized, and the like.

Link Building

Link building is one of the most beneficial services you can get from a professional SEO company since it can be challenging to do on your own. This strategy is known to play a significant role in your search ranking, and in many cases, agencies will work on your external links. When it comes to creating an effective backlink strategy, it is not necessarily about the number of links you get, but the quality of these links. Backlinks will help Google determine your authority and reputation, so it is a must that they are all of high quality.