WordPress speed optimization is the latest talk of the public over the past year. It is in line with the denouncement of Google Chrome to slow websites and the web page speed report released by Search Console. With that in mind, we can all expect web page speed to play a major role in the success of businesses in the future. So, get started today with a WordPress speed optimization service that can help set you up for a successful future.

Faced with impending threats of being replaced by innovative businesses, organizations are scrambling on what they need to do to improve their ways. Outsourcing resources to manage WordPress speed optimization seems to be more cost-effective than trying to learn its intricacies through your in-house team. Most importantly, WordPress speed optimization services push organizations to concentrate on their core business while still advancing their goals.

Importance of WordPress Speed

Did you know that between the years 2000 and 2016, the average human attention span significantly dropped from 12 seconds to 7 seconds? Many factors affected this finding, but it implies that users likely have less time to spend on your page if it takes too long to load. A slower load time means that businesses cut their chances of convincing their users to stay on their page.

Furthermore, search engines like Google tend to provide sanctions to WordPress hosts that have slower load times. They do this by pushing their content beneath the search results to reduce your traffic. Lower traffic means there is likely anyone who can even find your page when searching for topics relevant to your business.

Overall, businesses should realize that WordPress speed optimization provides a domino effect. It directly affects user experience, web traffic, and WordPress SEO.

How Do You Maximize Your WordPress Speed Optimization Services?

Let us break down the practices you need to look for to get the most out of your WordPress speed optimization services.

Performs File compression

Compression of files is a critical step in WordPress speed optimization. Many experts utilize various tools to help compress certain files to reduce their sizes. More often than not, HTML, JavaScript, and CSS files larger than 150 bytes are the ones getting compressed. As for image files, it is integral that they utilize applications specializing in photos like Photoshop to maintain their quality.

Minifies CSS, HTML, and JavaScript

Minifying refers to the process of eliminating irrelevant and redundant data within the code. The process involves taking away the unnecessary CSS, HTML, and JavaScript characters that take up space in your data. Experts often delete this data without compromising the WordPress load times. Once accomplished, you can expect a drastic change in the speed of your WordPress page.

Minimizing Probability of Redirects

To put it another way, the more redirects you have, the slower your page will load. When your page redirects, your user is stuck staring at a blank screen and a slower loading time.

Leveraging Browser Caching

Caching is the process of saving a large amount of data so that the browser isn’t overburdened by having to reload the whole page every time anyone visits your site. In this case, having a long-term rather than a short-term cache expiration date is advantageous. Any platform that isn’t continually evolving should have a one-year expiration date.

Improving Server Response Time

In an ideal world, server response time should only take less than 200 seconds. That said, improving server response time involves considerations of a web page’s resources, traffic, hosting, and platform used. Providers of WordPress speed optimization services try to find a bottleneck in any of the factors mentioned to provide a solution.

Implementing a Content Distribution Network

CDNs (Content Distribution Networks) refer to the networks of servers designed to distribute content equally. In this regard, WordPress pages are kept within various data centers to improve loading times. The distribution contributes to increased speed and reliability for current and future users.

Performing Image Optimization

Image optimization is something that many organizations overlook when it comes to WordPress speed optimization. It is not as simple as converting images into a smaller or larger size. Instead, you should look for WordPress optimization services that ensure the photos are in the correct format. CSS is also useful for creating template images, and it saves time by eliminating the need for visitors to wait for several images to load.

Availing WordPress optimization services might seem overwhelming at first, but it is integral to look for offerings that address their particular concerns. These experts can look into the issue further to save you from stress.