Everyone wants to be at the top of Google. When your website is at the top of a highly competitive search engine, it’s like an actor seeing their name in the spotlight on Broadway. For many brands, the easiest way to get to the top of the algorithm is to monitor keyword rankings, conduct thorough keyword research, and achieve a top spot for particular queries. 

Keywords are the heart of a promotional strategy. Without them, you’re basically just throwing ideas at the wall trying to find which one sticks. If you want to move up in search results, it’s important to track your results. With the right third-party tool, you can monitor your keyword performance and the overall impact of your digital marketing strategy in an easy-to-use reporting tool.

Keywords take into account what people search for and help you ensure that your content shows up when they use those search queries. Knowing the keywords users type in to find your website is the first step to understanding and developing a successful promotion strategy that targets customers who are ready to buy.

But it’s not all easy sailing. Your ranking for certain keywords can fluctuate dramatically, especially if you’re in a highly competitive industry. That’s why it’s important to monitor the keywords you choose so that if your ranking drops, you can react immediately and avoid those fluctuations. 

What is Rankings Tracker? 

A rankings tracker is exactly what it says on the label: it involves monitoring your target keywords and tracking the position of your website in search results. This way, you can identify opportunities for improvement in order to increase rankings and thus traffic to your website. 

In an ideal world, you would be in the top three results on the first page for every search that is relevant to your website. If you can do that, great! But that doesn’t mean you’ll stay there. Keyword tracking helps you keep an eye on your position and react quickly if your ranking drops. 

It’s an essential part of a keyword strategy and shows you which keywords are bringing the most traffic to your site. Once you’ve selected your most desirable keywords, you can monitor their position or work to improve your rankings with them.

What Daily Ranking Tracker Shows?

You can see how many clicks and impressions each keyword gets, what your average CTR is, and how your brand’s visibility under each keyword has changed over time. And make decisions based on your rankings in search results.

Of course, the first step in keyword ranking tracking is to choose the right keywords and determine your ranking chances. The easiest way to do this is with an online keyword monitoring tool or daily rank tracking software – there are many analytics tools out there, each with its own advantages and disadvantages. Whichever one you choose, make sure that your needs are covered since each tool can have different functionality.