Running ads on Amazon is all about finding the perfect balance—maximizing visibility while keeping your ad spend under control. But what happens when irrelevant clicks start eating into your budget without delivering conversions? It’s frustrating, it’s costly, and it can feel like you’re throwing money away.

The good news? Reducing wasted spend doesn’t mean sacrificing visibility. With the right strategies, you can filter out the noise and focus your budget where it matters most. In this blog, we’ll break down how to cut down on irrelevant clicks while keeping your products in front of the right audience. Let’s make your ad spend work harder for you.

#1: Use negative keywords strategically

One of the most effective ways to avoid irrelevant clicks is by leveraging negative keywords. These are terms that stop your ad from appearing in searches that won’t convert.

What to do:

• Review your Search Term Report to identify terms that are driving clicks but not sales.
• Add these terms as negative keywords in your campaigns to block irrelevant traffic.
• Regularly update your negative keyword list as you gather new data.

#2: Segment your campaigns by match type

Dumping all your keywords into one campaign with mixed match types (broad, phrase, exact) can lead to wasted spend. Broad match, in particular, tends to attract a lot of irrelevant clicks.

What to do:

• Create separate campaigns for broad, phrase, and exact match keywords.
• Allocate smaller budgets to broad match and focus more on phrase and exact matches, which drive higher intent traffic.

#3: Fine-tune your auto campaigns

Auto campaigns are great for discovering new keywords, but they’re also prone to wasting spend on irrelevant clicks.

What to do:

• Regularly monitor your auto campaign reports to identify poor-performing search terms.
• Add irrelevant terms to your negative keyword list.
• Adjust bids for targeting groups like loose match and complements if they’re not converting.

#4: Bid smarter on high-performing keywords

Not all keywords are created equal. Some may bring in clicks but no sales, while others drive consistent conversions. If you’re not optimizing your bids based on performance, you could be overspending on low-quality traffic.

What to do:

• Identify your best-performing keywords and gradually increase bids to maximize their visibility.
• Lower bids on keywords with a high ACoS or low conversion rate.
• Use data from Amazon PPC consulting services to fine-tune your bidding strategy.

#5: Target high-intent long-tail keywords

Long-tail keywords are more specific and often have higher buyer intent. By targeting these keywords, you can attract shoppers who are closer to making a purchase, reducing wasted clicks.

What to do:

• Use tools like Helium 10 or Jungle Scout to find long-tail keywords relevant to your product.
• Include these keywords in your campaigns as exact or phrase match.

#6: Optimize your product listings

Sometimes, irrelevant clicks happen because your ad attracts the wrong audience. If your product title, images, or bullet points don’t clearly convey what you’re offering, shoppers may click on your ad expecting something else.

What to do:

• Update your product title to be specific and keyword-rich.
• Use clear, high-quality images that align with the product you’re advertising.
• Partner with an eCommerce SEO consulting expert to ensure your listing matches search intent.

#7: Use placement adjustments wisely

Not every ad placement performs equally. Top-of-search placements often convert better, while product pages and rest-of-search may drive lower-quality traffic.

What to do:

• Analyze placement reports to see which placements are delivering the best ROI.
• Increase bids for high-performing placements while reducing or pausing low-performing ones.

#8: Monitor performance weekly

Irrelevant clicks can sneak up on you if you’re not actively monitoring your campaigns. Set aside time each week to review your reports and make adjustments.

What to do:

• Look for trends in ACoS, click-through rates, and conversions.
• Make small, incremental changes rather than overhauling everything at once.

Reducing wasted spend requires regular attention to detail and smart campaign management. If you’re looking for expert guidance, Amazon PPC consulting services can help you maximize your ad efficiency while maintaining visibility. Remember, every click counts—make sure they’re worth it.