In 2019, over 2.5 million vendors were actively selling items on the marketplace.

Whether you’re selling electronics or funky socks, you want to rank highly so more people buy from you. Aside from an optimized website, you must also prioritize SEO as an Amazon vendor to increase your chances of sales.

Feeling overwhelmed? Don’t worry, we’ve got you covered. Here’s how to optimize your Amazon vendor platform and generate valuable leads.

What is Amazon Listing Optimization?

Once you’ve learned how to become a vendor on Amazon, it’s important to know what optimization entails. This is where you upgrade your product’s listing to improve its search visibility, click-through rate, and conversion rate. This includes keyword discovery, image quality, and a number of reviews.

Why is Amazon Listing Optimization Important?

It’s important to use Amazon vendor central to optimize your listing so you appear on the first page. Ranking highly on Amazon means online shoppers will click on your link before competitors. Good SEO means you’ll appear in relevant search results which will increase your conversion rates and further your reach.

Optimizing your Amazon vendor portal is a great introduction to completing your listing before developing your site or moving to other large sales channels. This is because they all prioritize high-quality customer reviews, keywords, and free shipping.

How to Optimize Your Amazon Vendor Platform 

You’re on vendor manager Amazon and you’re ready to optimize your listing. But where do you start? To help you through the process, we’ve compiled a list of key elements that must be optimized. For example:

Optimize Your Product Title

Your product’s title is one of the most important ways to entice customers. As a general rule, you should state your brand, your product’s name, and features (e.g. color). This will immediately inform customers about your product while using high-ranking keywords. But you shouldn’t stuff keywords otherwise the title won’t sound natural and possibly come across as spammy. 

You should also mention what your product is made out of, how big it is, and the quantity (if necessary).

Collect Reviews

Around 89% of customers read reviews before making a purchase which proves how powerful they are. 

You can improve your average star ranking by accurately describing your product, delivering items on time, and solving issues efficiently so customers know you care about them. 

Also, the quantity of reviews matters. Having more reviews will affect your click-through rates which can lead to more sales and boost your product’s ranking. It’s worth noting that Amazon has cracked down on fake reviews so don’t try and trick the algorithm.

You can get more reviews by sending customers a follow-up email asking them to leave feedback or reaching out to them via social media. If you want to harness the power of the marketplace, then it’s time to learn more. 

Improve Your Product Photos

Make sure that your products feature high-quality images as they should be around 1,000 pixels or larger. You should post several images that show accessories, packaging, different angles, and close-ups so customers get a clear view of what you’re selling. Further, adapt photos to Amazon and make sure they’re visible on computers and mobile devices.

Consider Your Product’s Price 

How much you charge for your product impacts your conversion rate and the quantity you sell on Amazon. You should consider how your price compares to competitors in the same category. This is because if many are selling for less then Amazon will assume your product isn’t as good. As a result, you’ll rank lower.

To be safe, compare your competitors on Amazon and other sites and set your price accordingly. If you increase your price then state why whether it’s because you have better reviews or it’s made out of superior material.

Reply to Product Questions and Answers

Consistently reply to questions and answers on your Amazon listing. Not only does it show that you engage with customers but it also gives them more information that will influence their buying decision. If you’re constantly getting the same question or you think it’s suitable, answer the question in the product description.

Tell the Story Behind Your Product

Customers read product descriptions because they need a nudge to commit to the purchase. Because of this, write an engaging description of how you created the product, the reason behind it, and make sure it’s informative.

If you’re stumped, consider your product’s USP (unique selling point) and why it will benefit consumers. Although it’s tempting, keep the product description succinct and use bullet points so it’s easy to scan.

Offer Free Shipping

When you offer customers free shipping then you increase your chances of converting. You can make free shipping affordable by using unbranded packaging, all-inclusive pricing, and checking whether FBA (fulfillment by Amazon) can cut your shipping costs. You should also print your labels and negotiate with couriers especially if you frequently send out large shipments.

That’s How to Optimize Your Amazon Vendor Platform

Hopefully, after reading this post, you now know how to optimize your Amazon vendor platform so you see a rise in conversions.

Make sure you have a clear product title, high-quality photos, and a competitive price so you rank higher on Amazon. You must also engage with customers by asking for reviews, answering questions, and sorting out any problems quickly. Good luck!

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