You see all these big sites dominating Google, but, hey we are not big sites, we are not all billion dollars companies. What happens if we have a small website with little to no back links, very little content? Is it even possible for us to get ranking on Google? Hi everyone, I am Sahrish Javed from Hyper-Loop digital marketing and today I am going to break down how to rank your business website in Google?

Look, here something that you may not know. Google’s diversity update in June 2019 gave different types of sites more opportunities to rank by limiting the number of times a single domain can appear in a single SERP.

A single website can’t rank more than two times in a SERP. Of course, that excludes branded key terms. But this allows smaller sites to have a chance to rank among the big dogs like Amazon, or Microsoft, or whoever else it may be that’s dominating the SERPs. So, how do you go out there and rank your new sites that small, really high, at a quick time period?

Tip # 1

Well first off, you can start with exact-match domain name. Now a lot of people say exact-match domain names don’t work as well as they used to, and that’s correct, but they still do. Now creating a domain that’s an exact-match to the service or product you are selling is a great way to get some traction in the SERPs. This works specifically well for localized keywords and long-tail keywords. It doesn’t work well for head terms. If your site gets a little traffic, scoring an exact-match domain name could get you a spot really high in the SERPs.

A good example of this is, let’s say you are a tailor in Chicago, Illinois. Having a domain name like Illinois Tailor.com is a great way to rank higher. Gaps.com did a study on exact-match domain names for one-page sites. They tested multiple exact-match domain names and created small sites for those domains. And this is what they found.

Tip # 2

The next thing that you can do is build one-on-one engagements with customers. Where big brands often tend to ignore is small things like personal engagements with their customers. This is how I compete with really large companies. Big companies I am not saying that none of them ever do this, but most of them don’t. They don’t care, they are faceless, and this is one way you can compete with these larger corporations. So simple things that you can do is respond to all comments on social media, whether they are good or bad, set up live chats on your websites, that way people can engage and interact with you or other members of your team. You can offer amazing customer service. People love this. It’s really taken for granted in large corporations. And just doing that more personal approach will start gaining you those social signals, which will help you with your search engine rankings.

Conclusion

Ranking a business website in Google isn’t over night process, of course, it will take time, for that you have to do a lot of things like, you will have to learn and understand Google’s strategy and work accordingly. If you have business website and don’t know what to do, you can go to Hyper-Loop digital marketing and seek help from our experts.