The coronavirus crisis drastically transformed our lives. We never thought we would waste an entire year limiting our activities and movements because of this virus. People lost jobs, and businesses closed as a result. The good thing is that businesses managed to survive by boosting their online presence. Even major companies found a way to adapt to the new normal. If you rely on your website to keep the business running, you have to make a few changes. You can’t run the same website that you used before this pandemic started. You have to change your approach. You may even ask for a digital marketing agency VA for help to boost your online campaigns.

Focus on health-related products

These days, people are all about protecting themselves. Given the number of people who already died from the virus, stating protected is more important than ever. Focus on products that can help protect people, such as masks and sanitizers. They need to be front and center on your website. If you don’t sell them, you can offer them as freebies if they decide to purchase your main products. The goal isn’t only to make money but to show people that you care about them.

Offer reminders about staying healthy

Your content should take the idea of staying healthy even further. You can offer reminders on how people should stay healthy. Discuss updates related to the virus or provide news about local health guidelines. While other sites offer this information, it would be great also to have them on your website. Even your social media pages can have this content too. Share what experts and authorities posted. Again, the goal is to make people think that you care. We live in a polarized world, and even these issues become highly political. You’re not going political with these updates anyway. You’re only providing people with updates coming from trusted sources. You leave it up to them to decide. You may also have a landing page for all your coronavirus-related updates so people can easily find them if they want to. You can take advantage of free images and resources too.

Review the keywords you’re targeting

Evaluate the keywords you’re trying to optimize. You might have to change how you approach the process. More companies are operating online these days. The keywords you’ve been optimizing might be too difficult to attack now. You might also have to focus on local SEO. More people include specific keywords such as their current location or the phrase “near me” on their search. You have to work on these long-tail keywords to better rank better on search engines.

Make sure your website loads quickly, even on mobile devices  

More people turn to the internet for information these days. They even do various transactions on their phones. From banking to shopping, things happen using their mobile phones. If you want more people to appreciate your website, it should be responsive when opened using mobile devices. It needs to be quick when loading too. Otherwise, people won’t wait for too long. They will close the website and look for other sources. People are generally impatient, and it doesn’t help that your website doesn’t load quickly.

Provide other health and safety updates

While we’re all obsessed about staying safe from the virus, it’s not the only concern. We have other health and safety issues too. If people are already tired of hearing about the virus, they might feel better if they can look for other health information. The website should provide them with other relevant ideas apart from this virus.

Focus on videos

People are generally lazy to read long articles and content. They would rather watch videos and get the gist. We’re also at the height of streaming services and the boom of YouTube. It means that the best way to attract attention is by making videos. You can have different types of videos uploaded on your page. Explainer videos are excellent since they’re informative. They provide people with ideas about how your product works. You can also have explainer videos on other issues related to what you’re selling. Testimonial videos are also useful. They came from people who patronized your products and services. They might have something good to say about your brand, and you should make it visible to everyone. Not everyone is willing to show their faces to talk about a product liked. The fact that they’re willing to do it for you is a testament to the quality of what you’re selling. Highlight them to entice more people to buy.

Send private messages and emails

There was a time when these direct messages are thought of as a waste of time. No one responds to them, and people hate reading them. When people are bored and have nothing to do at home, they might start paying attention to direct messages, regardless of the platform. If crafted correctly, they might feel like the message is for them. It will be easier to entice them to buy the products with correct messaging.

Add a blog page

If you have plenty of important articles published, you can put them on a separate page and optimize them too. You have to show that you’re not only about selling products. You also provide important information. People will appreciate this effort. It’s also easier to organize the page when there’s a separate page for blogs. Group the articles by category to make them easier to find and optimize.

These changes to the website can do wonders. You have to work harder since everyone is operating online due to this virus. You can’t be behind the game. Otherwise, your competitors will run away with the win. Your website is where everyone will go for information. It should have everything people want to know. You also have to improve your SEO practices to make the page visible online. Don’t forget to work with experts to boost your chances of ranking higher in search engines even more.