Every business owners nowadays take the chances of social media marketing to let the world know about their business. Even the small business owners are now using social media networking sites such as Facebook, Twitter, Instagram, Pinterest, LinkedIn, etc. for growing their business. Among all the social media networking sites two most popular social media platforms are Facebook and Instagram. Both are good for marketing and you can use any one of them depending on how much target customers you have on that platform.  Hence before investing money as a business owner you need to ensure that you are investing money in the right place. Generally, small companies have a limited budget and they should spend money very wisely and must know the exact difference between Instagram and Facebook before advertising their product on any of this platform. Marketing through Facebook provides a little more advantages than that of Instagram social media and they are as follows: 

• Facebook generates brand awareness: Facebook not only helps you to get exposure but it also allows you to grow a relationship with the target audience. On Facebook, you can easily get more fans, followers, and connections than that on Instagram and while you will do marketing on Facebook all the people in your account will come to know about your organization. Apart from that, the people who have done business with you may connect with you on Facebook and they in turn may tell their friends about you or your business. 

• Facebook is more popular than Instagram: Facebook is very popular among customers and it is more popular than Twitter, Instagram, Pinterest, etc. As per the research done by the Pew Research Center, it was found that 69 percent of Americans use Facebook. That means almost every customer that walks through your door has touched Facebook in one way or another. Facebook used to have almost 2.32 billion active people every month and if you do marketing on Facebook you are bound to reap the benefit of it than what you can do with Instagram.

• Facebook can reach people irrespective of ages and demographics: The biggest advantage of Facebook is that it can reach people of all ages and demographics than that of famoid Instagram social profile. As per the research done by Pew Research Center out of 69 percent of Americans uses Facebook and among them, the majority of people are aged about 18-29 years and 34 percent of the people are 65 years old and older. That means no matter how old your target audience maybe you always have a chance to reach your audience through Facebook. 

• Facebook has active users: Another biggest advantage of advertising on Facebook is that the users in this social media are mostly active. As per the research done by Informate Mobile Intelligence, the users on Facebook check their accounts almost 17 times a day. But if you observe you will find a customer visit a store once a week. Thus if you promote your product or service on Facebook the same customer will see your post multiple times during the week. Hence advertising through Facebook will certainly help you grow your business you can reach your customer multiple times in a week and can make them aware of how your product or service can help them out in solving their problems.       

• Facebook is ideal for providing the best customer service: Providing the best customer service has always remained the top priority for every business and marketing with Facebook helps a business owner to provide that to their customer. Since two-way communication is possible on Facebook you can provide instant gratification to your target customer on this social media. This also showcases how you care for your customer and you can make sure that no customer’s inquiry gets unnoticed. It is observed that the business which remains engaged with customer service through Facebook often earns 20 to 40 more revenue per customer than that of Instagram or other social media marketing.  

• Facebook is available everywhere: Today, more than half of the population of any country uses a smartphone, and with the advent of Internet facility more and more people are now using Facebook. The business owners can give an update about their business products and service on these social media networks and thus your customer can connect with your brand which in turn helps in improving your sales and growing your business. With Facebook marketing, there is always a chance that your probable customer can find your brand no matter whatever they search for on the Internet which is not always possible on Instagram.