The oldest and largest independent raisin growers and processors is Lion Raisins. It was founded in 1903. Bruce Lion started working with his brothers and continued building the family business. Lion raisins focused on supplying domestic ingredients and private label raisins to customers from 1903 to the 1970s. Bruce Lion in the 80’s began to see a good opportunity and made good prospects to expand the company to become a major exporter. During that time the majority of the international sales were closed by exporters in San Francisco. Bruce decided to contact important customers and sell direct so he navigated and expanded the business to include the entire world.

He collected a lot of information from all around the world to expand the family business. He also made important contacts in the markets to make sure that he could flourish in the  business. There were many international clients who by requesting samples and quotes from Bruce Lion enabled Lion Raisins to become the largest international supplier of CA Raisins in the World.

Bruce Lion’s global strategy of negotiation and selling CA Raisins in foreign currency as well as US Dollars gave a good increase to the profits in the business. The communication between the processors and the customers made a good long lasting partnership and relationships between the Central Valley and the rest of the world. It expanded the export markets and it made a great help to the profit making part of the business. By the early 90s, the company could not keep up with the demand so it innovated the production procedure. The expanded and patented new system of production took the production of  Raisins  to a new level. By the early 2000s, it became the largest independent grower and supplier of California reasons.

Selma, California is the headquarters for the operations which has been designed by the brothers after the success of the company. The equipment that is used in the processing operations is currently being upgraded to meet and exceed the food safety and cleaning specifications of the most sophisticated worldwide customers for CA Raisins. Lion raisins is thriving because it believes in exceeding the ever-increasing demands of the customers. Lion Raisins was founded over 115 years ago and the drive and ambition the founder had is alive and well within the family who continues to invest in  providing the absolute Best and Safest CA Raisins the World has ever experienced. Bruce Lion remains grateful for their patented production system which has allowed the company to supply Lion Dried on the Vine Raisins to the most sophisticated customers around the World and these customers remain loyal to CA Raisins due to this quality.