Businesses will always utilize the internet because that is where they can potentially generate more sales. They would create a website that users can interact with and even buy products whenever they feel like it. Nowadays, people are forced to stay in their homes most of the time, so it is only right that businesses focus their goals on creating a better website for their clients. But if they want to expand their brand more, they require a professional PPC company.

What is a PPC, you may ask? It stands for Pay-Per-Click, and it is a method used by businesses to advertise their website better. When you search for a specific product or service on a search engine, it will layout the closest search results, and you will see several websites that sell the same thing. Usually, users will click on the first search result they see since it is what the search engine recommended. And once a user clicks on that ad, the business will pay for each click.

Every website needs to have a landing page, especially if they provide products or services to everyone. It is one of the elements that create a successful marketing campaign, but the issue is redirecting users to visit the landing page. That is where a business utilizes a PPC ad campaign. If you are new to understanding PPC, you may have several other questions about it.

FAQ #1: What does a PPC ad network mean?

An ad network is a platform that can provide your ads to users. Google Ads, previously familiarized as Google AdWords, is the best example of an ad network. When you plan on creating PPC ads, you need to use an ad network all the time. You can find other ad networks aside from Google Ads, such as Microsoft Advertising or Facebook. The ad networks are essential because they connect you to both old and new audiences, which is beneficial for any business. It can even supply select targeting options.

FAQ #2: Which platform can you promote with PPC ads?

As long as your business has access to the internet, you can practically promote your PPC ads anywhere within the confines of the internet, specifically search results, social media, and third-party websites. And when you advertise online, you can go for some of the well-known search engine sites, including Google, Bing, Twitter, Facebook, Youtube, Instagram, and LinkedIn, to name a few.

When you are advertising online, a good tip is to focus your ads on high valuable channels for your business. If your select audience uses Facebook more than Instagram or Twitter, you may want to pool your time and budget to advertise on Facebook. Another tip is to research your target audience, especially if you recently created your business. Knowing who you are providing your services or products to can further increase your sales and improve your overall PPC campaign on the platforms.

FAQ #3: Do users really click on PPC ads?

The answer to that is yes; users will click on your PPC ads. Even a statistic showing ads that appeared in major search results receives at least 45% of page clicks. In most instances, users who click on your PPC ads are more likely to purchase your service or product than an organic visitor or some who visit your website without clicking on the ad.

When you utilize PPC ads, you can reach out to users looking to purchase, which can quickly increase your overall sales numbers. You should also note that PPC ads also provide a standard ROI (Return on Investment) of 2 dollars for every 1 dollar invested. If you are using Google Ads to advertise, that value increases up to 8 dollars.

FAQ #4: How much do PPC ad campaigns cost?

The PPC ad campaign costs will vary depending on the strategy, business, and industry. Usually, a small and medium-scale business would need to spend between $9,000 to $10,000 each month. The price already includes other crucial costs such as ad spend and even additional expenses like the management services by the PPC company.

FAQ #5: What businesses can advertise their products or services online?

There are no boundaries as to what businesses can use PPC advertising. Common businesses that use PPC advertising include restaurants, shoe stores, car companies, dentists, eCommerce stores, and construction companies. And when you are about to hire a PPC agency, ensure that they are familiar with your industry to make your ads more personalized.

Hopefully, you have found the answers that you were looking for about PPC advertising. Your business will never have a problem achieving success whenever you hire the skills of a PPC agency.