Public Relations (or PR) is both a demanding as well as an attractive professional field. Experts in this field need to have ambition, an analytical frame of mind, intellect and naturally a flare for communication. They play a critical role in shaping the narrative of their organisations amongst the target audience by leveraging the power of storytelling.

PR jobs in London in particular is an extremely lucrative opportunity. In spite of the fact that London is notorious for its steep cost of living, there are many more reasons for people to take the risk and embark on an exciting career in PR based out of London.

On exploring the various recruiting agencies that are skilled at hiring for PR jobs in London, we found that they are few that have the right mix of specialisation in PR and expertise in hiring for roles in London. Premier Resourcing was the leading specialist agency known for carrying jobs focused in the public relations sector from both agencies and clients. It is designed to help candidates secure a PR job in London as smoothly as possible.

Before we highlight the benefits of PR jobs in London, let’s take a look at the core responsibilities of a PR specialist.

Who is a PR specialist?

A public relations specialist is typically the employee who is responsible for representing the brand or organisation.  The PR specialist is a conduit between the public, media house and the employer. He or she ensures a constant flow of information to maintain transparency and excitement about the company’s business operations with an aim to maintain their reputation. This skill is particularly sought by small businesses who are looking to build awareness in a cluttered market.

PR specialists don various hats. They primarily focus on writing, creating reports, publishing news releases, crafting information booklets or even building copy for various stakeholders. They spend a large amount of time liaising with the press across radio, TV and print media houses on behalf of their employer.

It is imperative that they be alert to all company events that could potentially be newsworthy.

5 benefits of a career in PR in London

There are numerous advantages of being in the PR field, since it not only offers job security but can also be quite lucrative as compared to other jobs. Here are the top few things that existing PR professionals called out to be the most beneficial aspect of their careers.

Lots of career options

A career in public relations will unlock many opportunities and directions for you to pursue. From managing the reputation for brands, political campaigns or government organisations to building engaging content pieces to pique the audience’s interest. The different avenues on which professionals can embark upon make this field dynamic and promising.

Graduates in PR can find employment in any industry. A degree focused on PR empowers one to work as a media public relations specialist, planner, press secretary, lobbyist, speech writer, event coordinator or even a marketing assistant. Postgraduates can even aim for managerial positions such as a public relations manager, marketing manager or marketing communications director. Therefore, it is quite evident that the opportunities are endless.

Job security and World class employers

In today’s world, there are myriad organisations looking to communicate a wide variety of product or service offerings. Leveraging public relations to promote this widely ultimately ensures sales enablement and revenue generation. Therefore, the demand for PR professionals is fairly consistent and most organisations cannot do without a PR team or agency on board.

Further, owing to London’s potential, most world-class companies and high profile organisations are based in the city. This means candidates have a significantly high chance of landing their dream PR job in London. This could literally be anywhere – in the heart of Covent Garden or atop the glistening Shard. London’s reputation as the business center of the UK, attracts a wealth of PR jobs across nearly all industries. Premier Resourcing can definitely help job seekers find permanent or temporary jobs anywhere in London from SMEs to global conglomerates.

High paying

Living expenses in London are high. Bearing this in mind, salaries are structured to cater for this because of which London salaries are rather good. In fact, they are much higher than in any other part of the UK.

In addition to this, PR professionals on an average command very respectable wages, typically between high five and six digit salaries. They tend to be one of the most well-paid employees within the field of communications.

Both these factors coupled together ensure that PR jobs in London are high paying.

Fast-paced and demanding

Like most fields, PR jobs require intelligence, tenacity and perseverance. The public relations field is not boring in the least, however, professionals need to be flexible and resilient towards challenges as they work their way up.

The daily schedule of a PR professional is a rather interesting one. From media interactions to attending networking events, each day is different.

Another silver lining of PR jobs particularly based out of London is that professionals get to enjoy the city’s buzzing social scene which is in constant motion due to the large influx of young people. With everything that is going on, PR professionals in London are unlikely to grow tired of their jobs and lives.

The prestige

Since London is the epicenter of business, PR professionals get access to large organisations more easily and can eventually ascend up their career ladder in a fast tracked manner. It is ideal for those looking to give their PR careers an edge and build a strong network.

On working with companies with a global footprint, most PR professionals get to shape the narrative of these high profile brands. Exciting opportunities like this equip them to do impactful, prestigious and fulfilling work in the long run.

If you are an employer looking to hire the right talent for your PR vacancy or candidate seeking an opportunity with a future comms employee. We highly recommend that you connect with Premier Resourcing to find the right fit.