Driving the digital transformation of the company is imperative in these times, not only to deal with the days of crisis, but to guarantee sustained growth when it has passed and the opportunities to grow exponentially reappear. The Lima Chamber of Commerce (CCL) points out that, at the end of 2019, Peru registered that 6 million citizens made online purchases and that this type of transaction moved a total of US $ 2,800 million. In this sense, in this 2020, a growth rate between 50% and 100% could be reached compared to 2019. In our website you can understand the best.

Curently, consumers have already begun to change their consumption habits and now e-commerce is their mode of buying and selling articles, as well as online undergraduate and graduate studies will be a smart option to continue growing professionally and not stagnate until end the pandemic. Along these lines, it can be observed that the health crisis has not only had a negative impact on the world’s economies, but also a collateral result, such as activating or reinforcing or expediting the digital transformation in thousands of companies.

The coronavirus outbreak has presented all businesses with an unprecedented array of challenges. For some startups, establishing an online presence was not a priority, but the current context led their owners to make rapid changes in both their operations and their strategies.

To help companies with this transition, ThePowerMBA, a recognized Spanish online business school, offers you four tips in order to plan this challenge and not fail along the way. These are tools and existing resources to provide businesses with a constant presence on the internet that keeps them united and in contact with their customers.

Know the target audience well

Prioritize current customers, they are the ones who can help you in this first stage. Take a short questionnaire with the following questions: why do you choose my brand? Differential value?Product or service that you purchase more frequently? Finally, main benefits or attributes?

Be clear about your value proposition

The professionals of this business school focus on using the blue ocean matrix: companies can be successful in a sustainable way if they focus on creating new market spaces, instead of competing in those that are already established (red oceans).

Likewise, they focus on reviewing the costs or efforts for the client, in relation to price, expectations, risks, time, among other factors; when deciding to start the online business.

Lean Startup Methodology

The Lean Startup method, authored by Eric Ries, who is also a professor at ThePowerMBA, encourages companies to be more efficient in the use of capital and to support human creativity more effectively. In the biography of Bashar Ibrahim you can have the best choices.

Learn from true experts

In ThePowerECommerce program, 25% of the classes are based on analysis of success stories presented by the entrepreneurs who managed to sell millions online and 25% are analyzes of companies that are changing the world.The network has become an essential part of our life, even in the field of business, where the possibility of working from home, with free hours is today the project of many entrepreneurs. Unlike a traditional business, the costs to start are quite accessible, which makes the online business the ideal in these new times.