Giving you proven tactics and strategies that will help you increase your online sales is the goal of this article.

Today, anyone can create and start an online e-commerce site and offer products or services for sale. Where it gets complicated is when, once the euphoria of the launch has dissipated, the reality jumps out at you: sales are rare.

To increase the sales of an e-commerce site, it is necessary to work on the following two points: the traffic on the website and the presentation of the products or services. Optimizing these two elements requires taking into account many parameters, technical and marketing, which will have an important role in the success of your e-commerce site. See our article for those who want to start well in E-commerce. To increase eBay sales here are the options for you:

What is selling well on the internet?

When can we say that an e-commerce site works? Already, a successful online store or landing page is a site that generates more money than it costs. Simple you say to me? Not that much. To make sure that a site is profitable, it’s best to factor in the costs involved in running it, all costs, including those for which you don’t receive an invoice.

How much does an e-commerce site cost?

Among the factors that influence the cost price of an online sales site we note:

The technique: site development, maintenance, updates, graphics (logo), hosting, payment solutions.

The product: the purchase price, transport costs.

The workforce: the publication of articles, the creation of product sheets by a writer, inventory management, customer service, the cost of a verified review platform.

Marketing: advertising, social media posts, creating white papers, organizing webinars.

A profitable e-commerce website is therefore a website whose sales cover the costs mentioned above, including the working hours provided by the owner of the site.

Once this breakeven point is reached, it is advisable to maximize the profitability of the site. The idea? Create a maximum of turnover with a minimum of actions to accomplish. For this, we will work on increasing the average basket, the reputation of the site, the product margin, etc.

How easy is selling online?

Simple to sell online? Not that much. Competition is fierce there. In France alone, there are 182,000 e-commerce sites and nearly 90% of the turnover generated by French online commerce is generated by a handful of websites. It is therefore difficult to find a place on the web as a seller, unless you apply the advice below.

The main problems in E-commerce?

Increase the sales of an online store

Growing the turnover of an e-commerce site requires a good dose of thought, but above all tests. The first version of your site or the first marketing strategy you put in place may not be the most effective.

By testing different ways of presenting and promoting your products, you will discover which ones are most successful with your customers or prospects and therefore, which ones generate the most income.

E-merchants often encounter the same problems when they start out. See our articles on common e-commerce problems.

What technical parameters to optimize on your e-commerce site?

• Optimization of an e-commerce site
• Perform A / B tests and increase the conversion rate

How can you be sure that your sales page is effective if you don’t confront it with another version of itself? Even if you are happy with the revenue it generates, chances are another version would bring better results.