Optimizing your website pages is important because it is one of the ways that your company gets known to potential customers worldwide. It is not rocket science knowing that SEO aims to reach the top of the search results every time a person types a certain query or a product and service. 

Google has constantly been developing its artificial intelligence. Because of this development, search results show based on user-intent and not just solely because of the basics, which are keywords and backlinks. These characteristics are found in blogs, but if you want a more effective campaign, you should have landing pages. 

If you skim through your emails, there might be ads that lead you to a specific page of a website that offers different services. Mostly, these pages contain the services they provide and the ways you can contact them. And if you search on a search engine, there are paid ads that contain the same information. These pages are called landing pages. 

It is now more important than ever for Google to accurately understand what your blog is about, what different categories you cover, how many posts you’ve written for each topic, and HOW related to each post you’re aiming to rank for. Landing pages can provide the requirements for a page to top the search rankings. 

Suppose you have a physical location and do not do business online, unlike digital marketing services Philippines. In that case, landing pages are perfect for you because you can put the address of your store at the CTA.Thecost of digital marketing in the Philippines is worth it if you know what a fully-optimized landing page looks like. 

If you have no idea yet, you can check this infographic from TopSEOs.