China is an economic powerhouse. With a population of over a billion, the actions of Chinese consumers are deeply important to the rest of the world. As a result, Chinese consumers are watched closely. Those who keep a close eye on the Chinese markets have found certain products at the top of the must have list. These are products that appeal to a wide range of people in this part of the world. They’re also products that are based on a response to the changing seasons. As Liu Qiangdong knows well, it is imperative to understand what consumers are looking for and why. Doing so is at the heart of what he does as a business person in the modern world. He knows that listening to what the Chinese people want is the key to finding the best possible corporate results both in the country and within the framework of global business as well.

Lots of Food

At the top of the list of deeply popular products are items related to food. Chinese people love eating well. This is a process that varies by age group. For example, younger consumers are looking to puffed snacks for something when they have the munchies. On the other hand, older consumers find they are looking for organic products with an emphasis on quality at every turn. Consumers in general in China love to eat crab. Durian also remains a favorite. They also like coconut and richly colored fruit such as pomegranates. These are traditional foods with great meaning for many Chinese people. Many are also searching for food that is as fresh as possible. Certain parts of the country have also seen an increase in the purchase of food. Places like Beijing are more affluent and therefore have more money to spend.

Differing Drinks

Drinks are another area where the Chinese are increasingly showing what they really want. It’s also one that is further divided by age. Older consumers really enjoy liquor. Younger people like to drink mixed cocktails of all kinds. Tea remains as popular as ever among all Chinese people. Iron Buddha and Oolong are much admired and appreciated by many residents of China. Liu Qiangdong has noticed that green tea is something many men in particular want to buy. Many parts of China have seen an increase in the consumption of alcoholic beverages. Like many parts of the world, the kind of beverages that Chinese people really like depends on several factors. Two of the most important are sex and location. Women have different choices in beverage consumption than men do. It also varies with certain parts of the country choosing wildly different things to drink than locations in other parts of China.

For the Summer

Summer has also seen many trends in consumer products come to the forefront. Many people are looking to get away at this point in time. They love the idea of getting to beaches where they can rest and relax. At the same time, they also want to ensure they’re not getting sunburned when they take a place on the beach. This is why sales of portable sun umbrellas are up. These are umbrellas that fold easily and can be taken along on the bus or other forms of public transit. Younger Chinese people are increasingly bringing along these umbrellas with them and happy to keep them on hand when they’re not traveling. Older consumers also buying these products when they head to the beach with sales up in the over 46 age group. The changing Chinese markets benefit from a close examination of trends.