Highlight: Digital marketing strategies are a crucial element of business today and even more so the SEO/SEM part of it for SEO is the core foundation of a good business strategy. In this article we would be delving into the power digital marketing proven by these top brands and how SEO plays a huge part in it. Apply for digital marketing course in hyderabad to learn more.

Like most things in the business world, if you don’t have an award winning digital marketing agency and strategy in place for your digital marketing, it can be hard to determine if you are spending time (and money) on the right types of marketing activities. Getting to know different marketing strategy examples can help you better understand what needs to go into your own marketing strategy.

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Digital marketing strategy in a nutshell

A digital marketing strategy is a comprehensive approach that helps guide the direction that your marketing should take. Your marketing strategy should take into account your company’s overall goals and objectives while laying out a plan for how your marketing will help you meet those goals and objectives with a reliable SEO company in Singapore that would back you up.

There is no one-size-fits-all option when it comes to a marketing strategy. That’s because every business has different products, services, audiences, and goals. Here’s how five top brands go about their marketing efforts, and the key strengths of their approaches.

1. Nike

Nike is such a marketing powerhouse that many factors contribute to their success. Over the years, the brand has instilled an identity in consumers’ minds around specific values. By nature intangible, these values perhaps aren’t easy to place, but they do nonetheless deliver great brand value and equity.

Nike’s advertising, marketing messages, and efforts are numerous and vast. For a brand with a global profile as prominent as theirs, these are fueled by a brand culture that lives and breathes their core brand values: athleticism, innovation, desire, and will. There may be more, but all of these will forge into one in the mind of a consumer, forming a collection of values that builds and adds to Nike’s brand.

2. Taco Bell

Taco Bell is well known in the digital marketing industry for their social media marketing prowess. Taco Bell began a significant rebranding effort in early 2012, and crucially, a refocusing of the brand’s marketing efforts toward social media. Ad Age, which awarded the brand with their 2013 marketer of the year award, explained how to reach its targeted millennial audience, Taco Bell experimented with social media in ways other companies in its category have not. Proving that you have to go to these other screens, because in the end, kids in college dorm rooms don’t even have TVs, they’re using laptops.

3. Heineken

If social media popularity is an indicator of brand popularity, Heineken is perhaps the most popular beer brand in the world. Heineken has a reputation for delivering stylish, recognisable ads that embody the brand’s “Open Your World” global campaign. The tagline, which originated from a 2011 breakthrough was credited with rejuvenating the marketing endeavours of a brand that until then had struggled to find a breakthrough marketing message.

The campaign appeals to the brand’s key millennial male audience. The brand’s focus on this demographic has led the brand to invest heavily in sports sponsorship and as a result have been a staple of Wednesday evening football nights. Heineken brilliantly combines that creativity with a laser-focus on their key demographic, and constantly scales that across many territories. Heineken has built and executed a consistent and integrated multichannel marketing strategy.

4. Twitch

Twitch’s strength is rooted in their community, and furthermore, in the specific way in which they provide and nurture that community. As voiced in the following video from HP Matter, Twitch’s strategy “echoes a core principle of the internet itself: people want to learn and they want to connect with each other”. The role of the brand has been to “build a community around a niche and create clever ways of providing value.”

5. GoPro

Some may argue that GoPro is fortunate because their product naturally results in highly visceral and immersive content that appeals to the emotions and encourages shares and interactions. After all, GoPro content is authentic and shareable. Undoubtedly, when it comes to marketing, this gives the brand a clear advantage that deserves marketing excellence awards.

GoPro has vigorously engaged key communities, securing incredible brand awareness and adoption in key verticals; most notably in the extreme and adventure sports market. The brand also possesses a strong position in specific niches, such as road cycling and scuba diving. Ultimately, it’s the ingenious way in which GoPro approaches their content that defines the brand’s content strategy. For GoPro, content is as much part of the brand as the product itself – an incredibly powerful asset.

Elements of a good digital marketing strategy

1. Research – Before you start planning anything, you need to do some research on your market and your competitors. This will help you better understand what’s already out there and what types of marketing your competitors are using to reach their target audience.

2. Target customers – You will also need to research and get to know your target customers. What does your ideal buyer look like? Go beyond just basic demographic information and include some details on their buying behaviours, preferences, and greatest motivations.

3. Marketing tools – Which types of marketing strategies and tactics are you going to include in your overall marketing plan? There are a lot of different tactics to choose from. So make sure that you are using the tactics that make the most sense for your business.

These three elements are a great place to start in defining your digital marketing strategy. You can know more at digital marketing institute in bangalore about this.

SEO is the foundation of a good digital marketing strategy

Search engine optimisation, or SEO as it’s more commonly known, is the practice of increasing your brand’s online presence through organic search engine results. A good SEO/SEM agency in Singapore helps you to increase the quality and the quantity of your website visitors, which brings your business more visitors, more leads, and more customers.

SEO is based, in part, on the keywords that your audience searches for. So, keywords are part of SEO, but so too are meta tags, title tags, headers, link-building, and alt image attributes. It makes content creation sound like a lot of technical work, but it’s easier than you think. One key component is having quality content that speaks to your audience and anticipates their needs and questions.

SEO content has come a long way from where it began and today’s optimized content is designed to read in an educational, but conversational tone, depending on your audience. If your audience likes visual content or video content, you need to optimize your YouTube channel or website to better engage your audience. In fact, SEO efforts today should flow seamlessly in your content. The days of keyword and link stuffing are over and search engines and audiences respond better to the quality of your content than ever before.

Think of your digital marketing strategy as the big picture plan that will help you achieve your overall business goals. SEO is the tool that you use to implement the overall marketing strategy.

Let OOm help you

Now that you know how an SEO-induced digital marketing strategy can help you achieve your business goals, let us help you. OOm has won countless digital marketing agency awards in its fourteen years of existence, and is a certified Premier Google-partner. We have highly skilled marketing specialists to strategize your campaigns and we are obsessed with your success.

Partner with us today, visit our website at oom.com.sg and let us start to catapult your business to success!