Did you know that business cards have been around since the 17th century? Although their look, feel, and function have changed over the years, their continued use has been ongoing. In recent years, a unique version of this product has come onto the scene, video business cards. This article details some of the similarities and differences between the audiovisual and traditional versions of this rectangular product.

Similarities and Differences:

Similarities

– Both are standard size and are easy to carry. It will fit inside your pocket

– Both have full-color printing options

– Both have glossy or matte lamination options

– Both are easily shareable; just hand it off!

Differences:

– Traditional versions are thinner as they do not contain any technology inside.

– Video business cards are more memorable. Not only are they a unique product, but they also integrate the distinctive elements of an audiovisual presentation. According to a recent study by Insivia, viewers retain more of a message when presented in an audiovisual format (95% retention) than text (10% retention).

– With the traditional plain product, you typically have a logo, name, contact info, and occasionally a slogan. With a video business card, you can include all that plus all the information you want to convey in the presentation.

– You can customize your message to your audience. Although you can technically do this with a regular business card, you’d have to make several versions and be limited to the level of customization you can do. — Video brochures allow you to reload different presentations depending on your goals or who you’re giving it to.

– No matter how fancy-looking, traditional business cards tend to end up tucked away in someone’s wallet or desk drawer, never to be looked at again. Video business cards, on the other hand, have incredible engagement. – In a 2019 video marketing statistics report, 81% of marketers said that an audio visual format had helped them generate leads. So if you’re looking to get your clients to take action, this is what you should be handing out to them.

Can’t hand out a video business card?

In these unique times with limited gatherings, meetings, and tradeshows, finding an opportunity to hand something out is becoming increasingly difficult. Not to worry, there are alternative ways to get your message across. Video mailers are a great way to send your presentation to your target audience indirectly.

Mediafast is a leading manufacturer of video business cards and other marketing resources.