Product photography simply means listing images of products. It is an important means of advertisement both online and offline. Good product images can run a successful advertising campaign by being a part of catalogs, websites, brochures, or online ads. An image of a product is a great marketing tool to attract customers to your E-commerce business.

Profitable eCommerce is the best suggestive website for online-based businesses. They provide consultation on the use of strategies to build traffic to your online site, manage and increase cash flow, and customer retention tips. They also focus on mechanisms such as product photography, inventory storage, Shopify theme, and how it can be improved.

Importance of product photography in E-commerce listing

• Compensation for physical experience

Visual evidence of the product is important for the customers especially in online businesses because they cannot inspect the products physically by just walking right into the outlet. A good photography makes-up for the physical experience.

• Suspends any suspicions

You can convince customers to buy your product better with image because it gets rid of any suspicions that customers have regarding your product.

• Easy comparison between competitors

With good photography, you can allow the customers to see what your product looks like. You can expose the best features of your product as you want your customer to see. If they like the product, they will choose it over your competitor’s product fair and square.

• Proper authentication

Make sure to post images in natural lighting with close up views, 360-degree angles so that you do not receive any complaint about it later after the sales preserving your brand authentication and reputation.

How does posting an image help your product?

• Images give instant information.

A picture can be analyzed much faster than long written content. A single image of the product you want to sell can give all the needed information to the potential buyer. The dimension, color, shape, design are some details that an image can portray.

• Images are a great scanning tool.

Images are a verifying tool. Without images, potential customers will not be sold on to purchase the product only based on the product description. Images clearly show the quality and product you are selling. And if you are reselling, then it can show allow the checking of the product’s authenticity.

• They are shareable.

Many customers share the image and experience of the products among other potential customers which allows more exposure to your brand. Images are easy to share on social media which is the new hub for customers to gain information about a product.

• Images make your site SEO friendly.

Images can boost the SEO value of your site. It gives more information to the search indexers about the product’s features.

Conclusion

You can certainly see the difference between a product image and no image listing. There will be less or no response to the post without a photo as customers will not be tempted to buy products based-off word description.