Having an online presence is very important for the growth and development of any business and not just your accounting firm. No longer have people come to your office in person to check for the credibility of your business. 

If you don’t seem to have put an effort to maintain a proper online presence for your firm, but it would not reflect well on the returns in terms of a customer approaching all by themselves to your firm. Certain factors could improve your online presence in a significant manner. The top ones are listed below, Reviews, website, and newsletters. 

• Reviews

If you have an opinion that online reviews are only for businesses like food, beauty services, etc., then you are supposed to change your notion on this. These days every single business has an online presence and the find my business Google facility provided helps the business owners to register their business online and this gives a space for the customers to post their experiences in the form of reviews.

Not just opinions some tend to complement or provide suggestions to improve your business levels and few people even put out their bad experiences with your firm on Google. So, the kind of attitude you express by reply to their complaints, suggestions, queries, and compliments make a big difference in your business image resurrection. An Accountant in Essex is very well aware of this fact. 

• Website

A proper website would speak for itself by showcasing to the customers what you intend to provide them. It is always recommended to keep your website as simple as possible. The user interface should be very easy to use. What you wish to provide the customers should be the tagline and the highlight of the landing page of your website. With the hope of making it very graphical, don’t include too many videos and pictures on a website which in turn increases the loading time of your page. People cannot take slowly loading pages. 

• Newsletters 

Newsletters are another important means of improving your online presence in the business. You could send out updates of your business to your customers by getting their mail ID. Off late, sales are not about selling your product to the customer but developing a long-term relationship with them. The kind of customer relationship you manage helps in the growth and development of your business. An Essex Accountant could provide details on the growth rates of your business in Essex. 

 These are the ways by which one could easily see that having an online presence is very significant one need not spend a lot of money to develop the image. This kind of effort is more than enough.